Promising Ghanaian rapper, Cabum has advised musicians to desist from trending on bad reportage, noting this was likely to affect their future career.
“The bad content you term as ‘social media hype’ could go a long way to amend your success stories”, he stated in an exclusive interview with Times Weekend (TW) in Accra Friday.
He asserted that negative news about artistes only trend for a limited period and therefore urged them to brand themselves in a manner that could make their image stand the test of time.
He underscored the need for the media to use their outlets to write positive news about artistes, stressing that “most times when artistes do something good the media fail to talk about it but channel their mediums to sell bad stories to the people.”
Cabum who has signed onto Seven Dot record label, called on industry players and stakeholders to join hands to help the nation’s artistes excel.
He is known for his hit tracks like “Ye na wale” and “Zakari,” the track featured A-list artistes, Stonebwoy and Sarkodie.
The song which was a masterpiece, later sparked lots of controversies among people with some saying the track denigrated women of particular tribe.
Upon all the mixed feeling ‘Zakari’ was greeted with, its sweetness and jovial lyrical rhythm made it enjoy massive airplay on television and radio.
Cabum, known in private life as Frank Kwame Gyasi-Frimpong released “Berma biaa pe mmaa” to wit “Every man loves women” to talk about the casanova side of men.
He is the son of the late legendary highlife singer from Kumasi Alhaji Kwame Frimpong who sang “Kyenkyen Bi Adi M’awu”.