Music Group, Keche has said that Ghanaian musicians have over the years not attracted the needed investment because they have over the years not treated music as a business.
According to him, most musicians cannot prove to investors the return on their investment hence investors always shy away from investing in the music industry.
The music duo made this known in a chat on Twitter.
They said ” Well we think because we’ve not been able to treat the music as business. We’re not able to convince investors on ROI”.
Ghanaian music duo Keche signed a $500,000 record deal with Golden Empire Legacy Limited, a gold dealership that has been in existence in the last 13 years. The deal will last for two years and is also renewable.