On Sunday, January 25, Kasapreko stormed Accra with its spectacular beach carnival dubbed: “Magarita Beach Carnival,” held at the Labadi Beach.
The carnival was in line with Kasapreko’s purpose of making good times better for its consumers and to bring the Margarita brand closer to consumers.
It saw Ghana’s very finest dancehall and hip life artistes like African Dancehall King, Samini of high-grade family, Stonebwoy, the man of the moment, Rashid Metal of NNF,Guru of Pooley fame, Keche the “Diabetes “boys, as well as YaaPono , the “Amen” man .
The artistes, with their outstanding performances, thrilled the more than 5,000 crowds gathered for the event with their hit songs. Also, underground artistes who were given the platform to perform got the crowd dancing with excitement as well.
The event, which started at 10:00 am, observed some beach activities that included rap and dance battle, beach soccer, and a lot of free drinks were given away too.
Mr Yaw Mensah, National Sales Manager, Kasapreko Company Limited, explained that they invited the country’s very best music show rockers for the Magarita beach carnival because; their target consumers are the youth.
”Our target consumers for the Magarita Classic Drink are the youth, and the youth love these artistes.”
He said, “the product, is meant for persons between 18, 28 and above”, and advised the youth to drink responsibly.
He expressed gratitude to the artistes, media partners, master of ceremonies and most importantly, the crowd for their massive turnout which helped made the event an enjoyable one, adding, “We hope to do another one very soon”.
Samini, the show stopper for the event, wowed the crowd with his amazing live band performance.
Media partners for the event were YFM107.9, Citi FM, Hitz 103.9, Happy FM, Pluzz 89.9 FM and GeorgeBritton.com.