STICK-n-STICHES (SnS) brand boss, FAFALI ESINAM AMENGOR was recently a guest lecturer at the University of Ghana Business School (UGBS), were she had an interaction with over 200 Master Degree students on her recipe for success.
The key point of the interaction centered on international businesses in Ghana and how one can sell his or her brand across the shores of his/her location. She threw more light on the importance of the internet in
seeing to it that results are achieved faster and effectively; more also, she broke into details in her lecture, the use of social media in reaching out to clients, buying and selling across villages, towns, countries, etc.
“The more you are doing beautiful exploits in whichever field you operate in, your client base will keep increasing and spreading, thus, as a business man or woman, it is in order that you expand and reach out to everyone – that’s where you need a medium and in this current dispensation, social media has played a vital role for me…” She told the listening students.
It would be recalled that it’s been almost two years since STICK-n-STICHES launched their first collection as men’s brand. According to Fafali, it sometimes amazes them how the brand has grown within a brief period of time and now produces designs for men, kids and ladies.
Aside fashion related bits that SnS does, the brand takes environmental sustainability very serious, and that motivates them into the recycling of used items into producing usable items for the market.