Global contraceptive solutions brand Amor has appointed Ghanaian broadcast journalist
and philanthropist, Serwaa Amihere, as its first brand ambassador to commence its
operations in Ghana and launch their a vigorous safe sex awareness campaign on social
media. The 2018 best female newscaster of the year, Serwaa Amihere will not only front
Amor's social awareness projects, but also device innovative and creative ways of
interacting with young people on social media about pregnancy preventive measures and
safer alternative options as a path in championing a broader aim of grooming an
empowered female generation.
The event to unveil Serwaa Amihere as the icon for Amor officially took place at the plush
GPSC office at Dzorwulu in Accra with heavy media and industry stakeholders present.
Addressing the press, Mr. Wang Yafeng, MD, GPSC, expressed management's commitment
in helping young ladies have full control of their sexualities by providing them with
authentic contraceptive options that have been tried, tested and approved as effective
solutions for pregnancy control.- Mr. Wang Yafeng, MD, GPSC.
Serwaa Amihere thanked GPSC management and staff for confirming her and their first
brand icon after carefully evaluating her capabilities and potential as the right brand to
associate with in delivering the mandate of giving the power of choice in the hands of
young women. "Women, especially young ladies must have the power of choice. It is
important for us to have the power to decide when to get pregnant, have babies and when
to pursue educational advancement or career development. We must end the era of
unwanted pregnancies and the wrong abortion methods which usually bring young women
so many medical complications." – she stated at the event.
According the Serwaa Amihere, she believes the right decision have been made in that her
influence may be positively used in championing a good cause that will benefit many young
women in their quest to have a well planned and goal oriented futures.
Guilin Pharmaceutical (Shanghai) Co., Ltd. (GPSC) is a subsidiary of Guilin Pharmaceutical
Co., Ltd. as well as a member of Fosun Pharmaceutical Group. Focusing on international
market business, develop, produce and market various kinds of pharmaceutical products,
including anti-malarials, and generic pharmaceuticals.
Amor is an emergency contraceptive capsule for women. An after sex pregnancy prevention
option of 72 hours efficacy.