Ghanaian highlife musician, Bisa Kdei says it is unnecessary for an artiste to deliberately create a buzz to sell their craft.

According to him, it is right for the hype to happen naturally to sell the artiste than fake stories to that effect.

He made this assertion on the back of the fact that his relationship with singer Becca helped promote many of his songs.

Bisa, in an interview with Andy Dosty on Daybreak Hitz on Hitz FM, rubbished the perception that he schemed with Becca to create the buzz.

“It’s the work we do. Anything can happen to help boost an artiste but the fact that it wasn’t there doesn’t mean you should put it there. We [Becca and Bisa] weren’t having an affair, someone just assumed it,” he told Andy.

Bisa Kdei is currently promoting his new album dubbed, “Highlife Konnect”.