pladis celebrates McVitie’s Digestive 125th anniversary campaign with  National Consumer Promotion |  Over 12,000 customers to win exciting prizes

pladis celebrates McVitie’s Digestive 125th anniversary campaign with National Consumer Promotion | Over 12,000 customers to win exciting prizes

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Accra, Ghana, 21 st November, 2017— pladis, the global biscuit, chocolate and

confectionery company, which owns the iconic brands, Godiva, McVitie’s and Ulker, has

launched a national consumer promotion in Ghana to celebrate the 125 th year

anniversary of its much-loved McVitie’s Digestive biscuits which are enjoyed all over

the world.

pladis recently announced the consumer promotion at a media launch event held in

Accra, Ghana. The McVitie’s Digestive 125 th Anniversary promotion which commenced

on 20 th November 2017 will run for six weeks until 31 st December 2017. At the end of the

promotional period, a total of three consumers will be selected to win cash prizes – one

person will win the grand prize of GH¢ 10,000, another person will win GH¢ 5,000, and

the other will also win GH¢ 2,000. In addition, tens of thousands of consumers will win

airtime of various denominations – GH¢ 1, GH¢ 2, and GH¢ 5.

Commenting on the launch of the campaign to celebrate this key milestone, Mr. Ali

Jaber, Managing Director, Sub Saharan Africa said: “From the moment McVitie’s

entered Ghana in 1980, almost 40 years ago, the McVitie’s range of biscuits and the

original McVitie’s Digestive in particular, has enjoyed a lot of love and support from

Ghanaian consumers. We therefore decided to celebrate our significant 125 th year

anniversary milestone by running a promotion to reward our consumers who have made

McVitie’s Digestive and the McVitie’s brand a great success story in the region.”

To participate in the 125 th anniversary promotion and stand a chance to win the exciting

cash and airtime prizes, consumers need to:

Buy the McVitie’s Digestive 125 th Anniversary special promotional 40g pack

Look for the white label pasted on any of the special promotional packs

Scratch the foil on the white label to reveal the unique promotion code

Text the code on the white label to the SMS short code 1393 to enter the

draws for a chance to win any of the promo prizes

Explaining the selection process, Mrs. Toyin Nnodi, Marketing Director, pladis West

Africa said: “To ensure the McVitie’s Digestive 125 th anniversary promotion is

transparent and fair, every mobile number that enters into the promotion will have an

equal chance of winning any of the airtime or cash prizes at any time throughout the

duration of the promo, irrespective of when the number is entered into the promo.”

Commenting specifically on the promotion, Mr. Ali Jaber further noted that, “the

McVitie’s Digestive 125 th Anniversary Promotion is the first ever from the McVitie’s

brand. This campaign is driven by pladis’s commitment to promise happiness to the

world with every bite through our range of high quality and delicious tasting biscuit and

confectionery products.”

In November 2017, the company launched two (2) new products – McVitie’s Digestive

Choc Chip and McVitie’s Hobnobs Choc Chip (the original Digestive and Hobnobs

biscuits with chocolate chips embedded in the biscuits) into the Ghanaian market,

expanding its portfolio of delicious tasting McVitie’s biscuits, currently being produced in


Products produced by pladis, including the original McVitie’s Digestive, reach

approximately 4 billion people worldwide.

About pladis:

pladis is a global biscuit and confectionery company with operations in 130 countries

across Europe, the Middle East, Africa, Asia and the Americas. With annual revenues of

£2.2 billion, pladis has 34 factories in 13 countries and employs 26,000. The company,

owned by Yildiz Holding, the largest food company in CEEMEA, was established in

2016 when United Biscuits, Ulker, Godiva Chocolatier and DeMet’s Candy Company

united as one global business. The company combines three centuries of baking and

confectionery expertise by bringing together its iconic Godiva, McVitie’s and Ulker


With a commitment to “promise happiness to the world with every bite”, pladis delights

consumers with products in sweet and savoury biscuits, wafer, cake, chocolate, gum

and candy categories.

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