AFRIMA 2021: Africa’s Biggest Music Business Conference Comes to Lagos

AFRIMA 2021: Africa’s Biggest Music Business Conference Comes to Lagos

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Leading authorities on global music trends and business will discuss revenue and rewards for African artistes at the Africa Music Business Summit (AMBS). The AMBS, with the theme, ‘Monetising Music in Africa’ is part of AFRIMA 2021 and will hold on Friday, November 19, 2021 from 08:30AM – 5PM (WAT) at the Eko Convention Centre, Eko Hotels and Suites, Lagos, Nigeria. 

Registration for attendance is free and ongoing on AFRIMA website –

The panel sessions will be taken by industry leaders such as Ninel Musson Co VTH Season, South Africa; Managing Director, Trace TV West Africa, Sam Onyemelukwe; Founder, El Batron, Egypt, Tarek Nojara; Managing Director, Hip TV Nigeria, Ayo Animashaun and Senior Manager, Sponsorship and Promotions, MTN, Osaze Ebueku.

Others are Africa’s global superstars – South African artiste, Casper Nyovest; Mr. P of the former music duo, P-Square; and Moroccan artiste, Manal among others.

The AMBS Keynote address will focus on revenue generation, collection and sustainability, with three panel sessions on individual elements that form part of the monetisation process of African Music. The panel discussion topics are:

Building a Cult: The Magic of Music Marketing – This session will reveal the tips, tricks, tactics and strategies that have taken globally recognised superstars from local upcoming acts to global A-listers.

The Music Industry Goes Online – In this panel session, panelists will be discussing the digitization of music consumption, revenue generation, and exploring the various diverse alternative sources of revenue in the music industry and how the new reality of music creation, consumption and distribution can truly be harnessed by African artistes for global competitiveness. 

Modern Technologies and Music Struggles – This session will focus on the problems affecting the music industry, sharing knowledge and experience as well as proffering solutions.

AFRIMA 2021 main award ceremony holds on Sunday, November 21, 2021 with Red Carpet at 4:30pm and Awards at 7:30pm. Voting and ticket sales are ongoing on AFRIMA website

In partnership with African Union Commission, AFRIMA has been regarded as the ultimate celebration and recognition of African talents and creatives globally since 2014.



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